Pinterest is the latest social media networking site and home builders and remodelers are jumping on Pinterest in a big way. I’ve been involved with a new construction build projects and lately clients are coming in with a portfolio of photos they have grabbed from Pinterest. It used to be they would come in after having torn out articles or ads from various home and design magazines.
For example, Lennar Minnesota has an excellent Pinterest page and is having lots of people re-pin its photos. I don’t think anyone at this point can specifically point to new transactions because of it but it will be an important way for builders to reach their customers and prospective customers. I believe it will be more influential on the overall relationship with new home buyers than the MLS.
If you’re a home builder, remodeler or designer, you need to build a presence on Pinterest now.